Magnetainment Branding and Website Buildout
Magnetainment is a franchised special events photo company that services a wide variety of parties with customized photo magnets. I created the overall branding and style for their company as well as a website design and accompanying print materials. Elements of this project include a logo, business cards, website design and franchise information booklet download.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
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The Magnetainment Logo & Business CardsSimple yet effective, this logo features a bright red outline of a camera with the company name and tagline centered inside.
Multiple iterations of the logo were created, but ultimately the client went with the one seen here. The overall branding tone for the company was bright, modern, sleek and bold. SciFly Sans and Nunito were used as the main typefaces. In addition, a branding guideline was provided to the client. Business cards were then developed to tie together the brand and for the franchisees to use. A standard template can be sent to each franchise owner to insert his/her name into and send to a local printer. This way, each team member will have the same branding without any hassle. |
The Magnetainment Website Redesign
Since this company is a franchise system, I created two website designs in total. One for their consumer website (magnetainment.com) and one for their franchising page (magnetainmentfranchise.com).
The design was created using Adobe Photoshop and then sent to the development team to bring it to life. Shown above are the mockups for the initial consumer website design. Updates have since been made to the live site.
The design was created using Adobe Photoshop and then sent to the development team to bring it to life. Shown above are the mockups for the initial consumer website design. Updates have since been made to the live site.
Magnetainment Franchise Information Report
To supply interested franchise buyers with important information, a Franchise Information Report booklet is available for download on the company's website. Inside, it includes relevant information and facts encouraging individuals to invest in a Magnetainment franchise.
I designed and curated this booklet using Adobe InDesign and Adobe Photoshop.
I designed and curated this booklet using Adobe InDesign and Adobe Photoshop.
© 2023 Sarah Stone Creative
