Podcast album artwork for "CEO in the Making", a podcast by Home Based Franchise Group

Home Based Franchise Group

Home Based Franchise Group, umbrella company to the three franchise systems of Dryer Vent Squad, Frost Shades Window Tinting and Magnetainment, was a client who required a full branding implementation. To begin this process, I brainstormed various logo ideas (below left) until the official logo was chosen by the client (below right). I then created a complete brand guideline document for future reference. In addition, the client requested a podcast cover for their new series, "CEO in the Making" (above).

The Home Based Franchise Group logo was created in Adobe Illustrator and the branding guidelines and podcast cover were created in Adobe InDesign and Adobe Photoshop, respectively.

Brainstorming sketches of potential logo concepts.

Official Home Based Franchise Group logo.

Home Based Franchise Group official branding guidelines. This document includes a color palette, acceptable fonts, the official logo and useful design elements including icons and a pattern.

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