UGC Creator, at your service Hi! I’m Sarah
I'm 35, Scottish, and based just outside Edinburgh. I live a double-income, no-kids lifestyle that keeps me active, social, and always trying new things, which feeds directly into the content I love making.
I'm passionate about sport, nutrition, health and fitness, travel, and pets - basically anything that fits into a busy, active life without feeling like a chore. I love finding products that genuinely make everyday life easier, whether that's fuelling a workout, packing for a trip, or keeping my dog, Deli, happy and healthy. My content style is honest, relatable, and energetic - I want viewers to feel like they're getting advice from a mate, not being sold to.
What sets me apart is that I've seen UGC from both sides. I previously worked for a dog food company which partnered with TWIRL creators directly for some of our best-performing ads of all time. It was my job to write scripts and storyboards for creators using a formula proven to convert. Now I've gone freelance to build my own career in content creation, bringing that same performance-first mindset to every video I make.
Brands I’ve worked with (more loading very soon…)
I spent the last four years working within the dog food industry, giving me a solid understanding of canine nutrition and the real impact diet has on dogs' health and happiness. This is really helpful when making educational videos. My rescue dog, Deli, is the love of my life, and she's more than ready for her close-up!
Pet Nutrition (Rescue Dog Mum)
I work as a freelance videographer specialising in athlete content, and I'm actively looking to branch into sports brand collaborations — including apparel, nutrition, and supplements. I know how to shoot athletes well, partly because I live that world myself: I'm heavily into the gym and Hyrox. I've included a collection of videos I've filmed and edited, plus some race edits of my own, below.
Sports & Fitness (Hyrox Girlie)
Although I haven't worked directly with travel brands yet, travel is a real passion of mine (yes, I did go on six holidays last year, if that's any indication!), and I'd love the chance to bring that enthusiasm to travel content. Since I'm out exploring the world anyway!
Travel (My Favourite Activity)
More examples coming very soon…