The Outcome Planner
While working at Traffic and Funnels, one of my long-term projects was to revamp and overhaul their existing planner product. I worked closely with the Creative Director to reformat the interior page layout, adding some key features like a "Month in Review" page and "Themes and Goals" at the top of each section. The book was also resized from 8.5x11" spiral-bound to a A5 Bullet Journal notebook for easier usability and travel convenience. In addition to the actual planner, I created a new brand system and logo for the product, The Outcome Planner, and gave it a tagline of "Come out on TOP".
Adobe Photoshop, Adobe Illustrator and Adobe InDesign were all used to create TOP.
Adobe Photoshop, Adobe Illustrator and Adobe InDesign were all used to create TOP.
© 2021 Sarah Stone Creative