The Outcome Planner

While working at Traffic and Funnels, one of my long-term projects was to revamp and overhaul their existing planner product. I worked closely with the Creative Director to reformat the interior page layout, adding some key features like a "Month in Review" page and "Themes and Goals" at the top of each section. The book was also resized from 8.5x11" spiral-bound to a A5 Bullet Journal notebook for easier usability and travel convenience. In addition to the actual planner, I created a new brand system and logo for the product, The Outcome Planner, and gave it a tagline of "Come out on TOP".

Adobe Photoshop, Adobe Illustrator and Adobe InDesign were all used to create TOP.

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