Freelance Fuel Brand Creation
Freelance Fuel is a new product offer from my previous company Traffic and Funnels. In order to get this product ready for market, I worked closely with the Creative Director over the span of a month to create the Freelance Fuel branding system, which also encompassed five additional sub-product branding systems.
The target demographic for Freelance Fuel is a freelancer or contractor looking to expand his/her client base and revenue into the 6-figure range. Knowing many creatives would interact with this brand, I knew the overall design needed to be clean, modern and functional. Thus, the main Freelance Fuel brand is primarily black and white while its sub-product line is more colorful. Every brand in this system maintains a consistent geometric and minimalist aesthetic.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
The target demographic for Freelance Fuel is a freelancer or contractor looking to expand his/her client base and revenue into the 6-figure range. Knowing many creatives would interact with this brand, I knew the overall design needed to be clean, modern and functional. Thus, the main Freelance Fuel brand is primarily black and white while its sub-product line is more colorful. Every brand in this system maintains a consistent geometric and minimalist aesthetic.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
© 2021 Sarah Stone Creative
