Complete Branding Project
Welcome to The Waffle Wagon. I created this fictional company in order to showcase my design, social media, and overall branding abilities. Elements include a style guide, logo, business card, print menu, social media content calendar, social media posts, exterior truck design, T-shirt mockups, and website design.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
All elements were created in Adobe software, including InDesign, Illustrator, and Photoshop.
Calligraphy
Inspired by my study abroad journal I created while in Spain the fall of 2017, I began practicing calligraphy with basic pens and sharpies. Most of my inspiration comes from favorite quotes and layouts from Pinterest. I produce calligraphy both manually on paper and electronically on an iPad. To see more examples, please visit my regularly updated creative Instagram account.
InDesign Yearbook
Examples of some of the work I have done on the Phi Psi Cli yearbook at Elon University. Our yearbook is annually sold and distributed to approximately 800 students and faculty at Elon. We are currently in the process of designing our 104th edition for 2019. During this school year I am serving as Editor-in-Chief, a position which includes overseeing the creative planning, designing pages, and managing a staff of 25 students through regular meetings.
Instagram Campaign
A sample of a fictional Instagram campaign for U by Kotex, a feminine hygiene company. For this campaign, I decided to target Generation Z and late millennial-aged women between the ages of 15-25. This carousel serves as a social awareness campaign on the issue of period tax, or the phenomenon whereby various states in the U.S. include tampons in the "luxury" item category rather than labeling them as a necessity. The premise is that many states exempt rather odd objects from their tax laws but don't exempt tampons or other period products. At the end, a call to action and a strong hashtag will engage the younger U by Kotex audience, hopefully promoting societal change and increased sales for the company.
This mockup was created using Adobe Illustrator and Photoshop.
This mockup was created using Adobe Illustrator and Photoshop.
